So Much More Than a Pretty Stem

Did you give or receive roses earlier this month for Valentine’s Day? The numbers aren’t in yet on 2022, but an article published earlier this year by Reader’s Digest states that in 2021 alone, people spent $21.8 billion on Valentine’s Day. Of that, $2 billion went to Valentine’s Day flowers. Of course, the most traditional flower representing love is the rose, which traces its roots all the way back to Greek mythology. In fact, the coordinating tale is tied to Lebanon in which the first red rose grew from the ground where Adonis died and in turn, Aphrodite wept. Adonis Valley, the land that stretches from the 6,000-year-old city of Byblos to the mystic springs of Afqa is a fruitful and beautiful landmark of Lebanon. The Afqa springs are said to be where Adonis perished. It appears the Eastern Mediterranean knows a thing or two about roses; so, we thought we’d highlight the premium products offered at Za’atar Road that feature the sweet, rich rose.


  • Rose Infused Chocolate Truffles- How can something so decadent feel so guilt-free? These truffles by Eshmoon Holistics are organic, dairy free, gluten free, sugar free, vegan, and a delicious way to enjoy chocolate! They’re made with raw organic cacao, blended in extra virgin coconut oil and flavored with rose essential oil.
  • Halawa Rose- Made with rose water, orange blossom water, and rose petals, this premium halawa made by Celine Homemade Delights is full of vibrant flavor. The melt-in-your-mouth texture of this Middle Eastern staple is as satisfying as the flavor and can be eaten from breakfast through dessert. There’s plenty of ways to enjoy halawa, but honestly, you can just eat it by the spoonful.
  • Rose Water- Created by distilling the petals of fresh-cut roses, rose water has been used for cooking and beauty for thousands of years. Add to lotions for hydration and a romantic aroma. Or mix into sauces, desserts, and cocktails for a light, floral flavor. We carry two premium varieties by Adonis Valley and Avisaine.
  • Almond Rose Bars- In need of a snack upgrade? TAQA Snacks makes snacks on a mission that are good for you and the planet. These hearty Almond Rose Bars are made with dates, cashews, roasted almonds, and the delicate aroma of rose water, giving you just the right hit of energy to keep up with your day.


The rose is so much more than a pretty stem sitting in a vase on Valentine’s Day. These artisanal products showcase the versatility of the rose and will invigorate your other senses any time of year. Explore them all and so much more in our online store.